Our Value

Our Value

Since its founding and for over 90 years now, Kiyohara Co., Ltd. has been a pioneering force in the fashion and hobby industries, consistently bringing innovation and offering new value. At the heart of this is our corporate philosophy embodied in the spirit of "Seifu."

Origin and Meaning of "Seifu"

The term "Seifu" holds special significance. "Sei" is derived from our company name "Kiyohara," symbolizing our own stance and integrity. "Fuu" signifies an active endeavor to bring about new change. In essence, "Seifu" means "Inspiring Breeze by Kiyohara," reflecting our strong commitment to actively generate new value and contribute to society.

History and "Seifu"

As we celebrate our 90th anniversary, we have re-evaluated our values through our successes, challenges, and transformations. We've thoroughly debated what we should be proud of and how we should conduct ourselves as members of the Kiyohara Group. Through these activities, we have redefined our corporate philosophy (our values) and created new behavioral guidelines (credo). The word "Seifu" was re-acknowledged in this process.
"Seifu," established through such a comprehensive process, now serves as a new guiding principle for our future. Each employee will actively engage, deepen the bonds across the entire company, and use it as a foundation for further growth.

Future Outlook

Now and in the future, we will continue to embrace the philosophy of "Seifu," bringing forth new waves of innovation. Kiyohara Co., Ltd. will keep pursuing innovation and growth to remain a company that contributes to our customers and society. Embracing the spirit of "Seifu," all of our employees are committed to advancing together as one.

Kiyohara’s corporate philosophy, "People connect things, things connect people," forms the core of our beliefs. Our mission goes beyond merely providing products and services; it is to bring richness and value to people’s lives.

People connect things

Through sincere and compassionate service, we engage earnestly with each customer. By understanding our customers' true needs and providing optimal solutions, we build trust and bonds that go beyond mere transactions.

Things connect people

The products and technologies we offer have the power to connect people on a societal, community, and even global level. Through our pursuit of innovation and quality, we aim to positively impact lives around the world.

“Kiyohara, always here for you”

This phrase embodies our desire to stay close to our customers, remaining a reliable presence at all times. We promise to warmly support our customers in solving their challenges and creating new value.

With this philosophy in mind, we will continue to strive toward realizing a better future.

Our Credo